Website, Rebrand + Video Proposal
Prepared for Iconic Iron | October 2026
Prepared for Iconic Iron | October 2026
Your digital presence deserves an elite, tailored approach — not a cookie-cutter solution. The Mox squad assigned to your project is an intentional SWAT team, hand-selected because their specific skills match your vision.
Mox is committed to keeping this exact team intact through launch. In the event of an unforeseen staff change, we will seamlessly integrate a replacement of equal or greater expertise — at no risk to your timeline or budget.
A complete identity system that makes Iconic Iron look as precise as its work. It's built on clean construction and restraint, the signals contractors, fabricators, and designers read as credibility. Everything downstream, starting with the new website, inherits this foundation.
A contractor choosing a fabricator isn't asking "do I like this?" They're asking "will this shop hit spec, on time, at a fair price?" Strong identity in the trades answers that with restraint, not flash: a precisely built mark, clean typography, controlled color, and photos of real work.
Runs first, alongside research and UX, and wraps before UI design begins, so the new site is designed on the new identity instead of retrofitted to it.
Brand pre-production + R&D ($3,400) is comped by Mox. Full breakdown in the investment section.
A short brand video that shows the real Iconic Iron: the shop, the work, and the person behind it. We shoot it on the new identity so it launches with the new site.
A dedicated shoot of your truck, edited and retouched, so the new brand launches with real imagery from day one. This one's on us.
A holistic philosophy that ensures our work delivers maximum impact and integrity — from first research to final launch.
We engage in continuous learning and creative-thinking exercises to build stamina and master our craft — so every project is delivered with peak efficiency and performance.
We embrace curiosity, empathy, and strategic questioning to ensure the final design resonates deeply and ethically with the user.
We apply rigorous, scalable, secure technical solutions — platforms that aren't only beautiful but are engineered for long-term compliance, staff maintainability, and security.
Being intellectual is not enough in a creative setting. Knowledge is being right, but wisdom is being right at the right time, in the right way, about the right thing.
Creativity takes vulnerability and curiosity. A fight to be right no matter the cost is corrupt business — no longer a creative endeavor. Good creativity is not about me, it is about us.
Having an idea is an insufficient end for the creative. The honest creative wrestles with ideas until the right idea proves itself. This is not easy work, but it is honest work.
The word empathy itself came into being for the sake of art. Without empathy — an insistent relationship with the audience — creativity becomes imbalanced self-indulgence.
Many treat creativity as a space to present an answer. The creative should be the one who has bigger questions than they have answers for — and invites others into that same questioning.
Creativity is about the relationship between creator and audience. Any unethical attempt to manipulate the audience or the truth is a failure of the creative — not art, but gas-lighting dressed up.
All it takes to start is a signed contract and a 15-minute intake form. Our team will dig into the research phase while you're on vacation in Japan.
This is a collaborative project, and we'll stay on schedule if we have the content — copy, photos, and headshots — ready early. Having that material up front makes the review process much faster and keeps both teams in sync as we move forward.
We're excited to partner with you on this website refresh, rebrand, and brand video. This is a transparent, all-inclusive investment that covers every stage of the project. By prioritizing a data-driven strategy and a premium, user-focused aesthetic, we ensure your new site elevates your brand's legacy while delivering a seamless, high-performing experience for your clients and partners.
We've structured this investment for complete peace of mind — a powerful digital foundation that's secure, fast, and ready to drive results from day one.
We'll be flexible with billing to help you meet your tax needs. If we bill upfront, our contract protects you in case anything happens during the project. We want to work alongside you and make this a win for your business.
To provide extra creative flexibility, we recommend a $4,000 contingency budget to accommodate any fantastic new ideas that emerge along the way. It's a dedicated buffer — ensuring we have the resources to elevate the project further should the opportunity arise.
Because of our creative philosophy, ethical values, and collaborative approach, our roster has been able to work with these incredible organizations.
Thank you for the time in meeting and reviewing this proposal. We're always on the lookout for clients who care about our community the way we do, and we're grateful for the opportunity to work alongside you. This is a flexible proposal — let us know if anything's missing or needs updating to best align with your goals.
Book a Call
